In Case of Emergency: What Not to Do

"In Case of Emergency: What Not to Do" is an interesting summary of major corporate missteps of the past few years. Interesting not only because it briefly records the catastrophes of BP, Goldman Sachs and Toyota, but because its summary is guided by the management of spin. It's written as if the spin of a corporate crime is equally or more important than the actual crime itself. Quite simply, the article's message echos from kindergarten: If you screw up, no matter how big and powerful you are, the best policy is to fess-up as quickly as possible and do your best to make it right. The problem? This is no easier said than done. http://nyti.ms/aB5Brk