Modal Religion
“In Australia, religious rhetoric in the political sphere seems designed almost specifically not to speak first, or most directly, to the religiously committed, who are likely to be already quite politically engaged and to have fixed their vote fairly firmly to one side of politics or the other.
Instead, its appeal seems aimed mostly at what Mol called the “modal” Australians who identify vaguely with tradition, do not go as far as to declare themselves atheist (like Gillard) or agnostic (like Hawke) but for whom religious categories speak of a nostalgic sense of safety and security.”
Marion Maddox, "God under Gillard: Religion and Politics in Australia," ABC Religion & Ethics - http://bit.ly/10aVOik